# Lionel Waymel - Phygital Fashion Director

Lionel has worked in digital marketing across a diverse range of industries in Europe and Australia. Having followed the sneaker (r)evolution since the 90s, he has developed both a solid sneaker collection and an in-depth knowledge of the retail and resale markets. This, together with his interest in and understanding of new technologies, has provided him with valuable insight into emerging platforms for the sneaker trade.

[Connect with Lionel](https://www.linkedin.com/in/lionel-waymel?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BWOA1fJHDTk2fykO5ofPwFg%3D%3D)

<figure><img src="/files/f2FK9z6qFrRr8C9WrPEt" alt=""><figcaption></figcaption></figure>


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