# Operational Workflow ## **Step 1: Opportunity Identification** Brands or Designers engage in a preliminary conversation with Another-1 Team to get inspired and set out the general direction of the phygital offering. ## **Step 2: Partnership Formation** Brands or Designers engage in a commercial contract with Another-1 Team to officially kick-start the project. ## **Step 3: Offering Conceptualization** Another-1 will work in a joint effort with the brand to come up with a complete project dossier, including the following elements: * Business Rationale * Content & Digital Strategy * Design/ Prototyping * Utilities Design * Technical Specifications * Marketing & Sales Strategy * On-going Community Management Strategy * Budget & Implementation Timeline Duration: 1-2 months ## **Step 4-A: Digital Content Production** Another-1 will produce the digital content to be used in the phygital collection, including but not limited to: * NFT (2D or 3D assets) * Metaverse assets * In-game assets * Loyalty program * AR/VR showroom * Avatar Duration: 1-2 months ## Step 4-B: Physical Content Prototyping Partnering designers will work on the physical offering and coordinate with manufacturers to conduct feasibility studies and prototyping. Duration: 1-2 months ## **Step 5: Marketing Campaign** Another-1 will activate the marketing team to start the following activities * Set up marketing campaign calendar according to the defined project strategy and timeline * Activate KOLs * Activate different social channels * Activate raffles and contests * Monitor engagement & refine strategies Duration: 1-2 months ## **Step 6: Drop Offering** The phygital collection will be listed on the ADO Launchpad and featured on the landing page. Members can start purchasing ("minting") the NFT offering. Duration: 1 month ## **Step 7: Physical Product Forging or Redemption** Opening of forging/redemption windows to the NFT holders. Holders can use this opportunity to obtain the physical element of the offering. Duration: 1 month ## **Step 8: Manufacturing & Shipment** The manufacturer produces the products and implants NFC chips which are integrated with smart contracts (via NFTs). Then, delivery of the products to the owners’ door Duration: 1-2 months --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://whitepaper.another-1.io/another-1-docs/overview/another-1-solutions/another-drop-offering-ado/operational-workflow.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.