Operational Workflow
A proven playbook that guarantees successful execution
Step 1: Opportunity Identification
Brands or Designers engage in a preliminary conversation with Another-1 Team to get inspired and set out the general direction of the phygital offering.
Step 2: Partnership Formation
Brands or Designers engage in a commercial contract with Another-1 Team to officially kick-start the project.
Step 3: Offering Conceptualization
Another-1 will work in a joint effort with the brand to come up with a complete project dossier, including the following elements:
Business Rationale
Content & Digital Strategy
Design/ Prototyping
Utilities Design
Technical Specifications
Marketing & Sales Strategy
On-going Community Management Strategy
Budget & Implementation Timeline
Duration: 1-2 months
Step 4-A: Digital Content Production
Another-1 will produce the digital content to be used in the phygital collection, including but not limited to:
NFT (2D or 3D assets)
Metaverse assets
In-game assets
Loyalty program
AR/VR showroom
Avatar
Duration: 1-2 months
Step 4-B: Physical Content Prototyping
Partnering designers will work on the physical offering and coordinate with manufacturers to conduct feasibility studies and prototyping.
Duration: 1-2 months
Step 5: Marketing Campaign
Another-1 will activate the marketing team to start the following activities
Set up marketing campaign calendar according to the defined project strategy and timeline
Activate KOLs
Activate different social channels
Activate raffles and contests
Monitor engagement & refine strategies
Duration: 1-2 months
Step 6: Drop Offering
The phygital collection will be listed on the ADO Launchpad and featured on the landing page. Members can start purchasing ("minting") the NFT offering.
Duration: 1 month
Step 7: Physical Product Forging or Redemption
Opening of forging/redemption windows to the NFT holders. Holders can use this opportunity to obtain the physical element of the offering.
Duration: 1 month
Step 8: Manufacturing & Shipment
The manufacturer produces the products and implants NFC chips which are integrated with smart contracts (via NFTs). Then, delivery of the products to the owners’ door
Duration: 1-2 months
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