Operational Workflow

A proven playbook that guarantees successful execution

Step 1: Opportunity Identification

Brands or Designers engage in a preliminary conversation with Another-1 Team to get inspired and set out the general direction of the phygital offering.

Step 2: Partnership Formation

Brands or Designers engage in a commercial contract with Another-1 Team to officially kick-start the project.

Step 3: Offering Conceptualization

Another-1 will work in a joint effort with the brand to come up with a complete project dossier, including the following elements:

  • Business Rationale

  • Content & Digital Strategy

  • Design/ Prototyping

  • Utilities Design

  • Technical Specifications

  • Marketing & Sales Strategy

  • On-going Community Management Strategy

  • Budget & Implementation Timeline

Duration: 1-2 months

Step 4-A: Digital Content Production

Another-1 will produce the digital content to be used in the phygital collection, including but not limited to:

  • NFT (2D or 3D assets)

  • Metaverse assets

  • In-game assets

  • Loyalty program

  • AR/VR showroom

  • Avatar

Duration: 1-2 months

Step 4-B: Physical Content Prototyping

Partnering designers will work on the physical offering and coordinate with manufacturers to conduct feasibility studies and prototyping.

Duration: 1-2 months

Step 5: Marketing Campaign

Another-1 will activate the marketing team to start the following activities

  • Set up marketing campaign calendar according to the defined project strategy and timeline

  • Activate KOLs

  • Activate different social channels

  • Activate raffles and contests

  • Monitor engagement & refine strategies

Duration: 1-2 months

Step 6: Drop Offering

The phygital collection will be listed on the ADO Launchpad and featured on the landing page. Members can start purchasing ("minting") the NFT offering.

Duration: 1 month

Step 7: Physical Product Forging or Redemption

Opening of forging/redemption windows to the NFT holders. Holders can use this opportunity to obtain the physical element of the offering.

Duration: 1 month

Step 8: Manufacturing & Shipment

The manufacturer produces the products and implants NFC chips which are integrated with smart contracts (via NFTs). Then, delivery of the products to the owners’ door

Duration: 1-2 months

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