Operational Workflow

A proven playbook that guarantees successful execution

Step 1: Opportunity Identification

Brands or Designers engage in a preliminary conversation with Another-1 Team to get inspired and set out the general direction of the phygital offering.

Step 2: Partnership Formation

Brands or Designers engage in a commercial contract with Another-1 Team to officially kick-start the project.

Step 3: Offering Conceptualization

Another-1 will work in a joint effort with the brand to come up with a complete project dossier, including the following elements:

• Business Rationale

• Content & Digital Strategy

• Design/ Prototyping

• Utilities Design

• Technical Specifications

• Marketing & Sales Strategy

• On-going Community Management Strategy

• Budget & Implementation Timeline

Duration: 1-2 months

Step 4-A: Digital Content Production

Another-1 will produce the digital content to be used in the phygital collection, including but not limited to:

• NFT (2D or 3D assets)

• Metaverse assets

• In-game assets

• Loyalty program

• AR/VR showroom

• Avatar

Duration: 1-2 months

Step 4-B: Physical Content Prototyping

Partnering designers will work on the physical offering and coordinate with manufacturers to conduct feasibility studies and prototyping.

Duration: 1-2 months

Step 5: Marketing Campaign

Another-1 will activate the marketing team to start the following activities

• Set up marketing campaign calendar according to the defined project strategy and timeline

• Activate KOLs

• Activate different social channels

• Activate raffles and contests

• Monitor engagement & refine strategies

Duration: 1-2 months

Step 6: Drop Offering

The phygital collection will be listed on the ADO Launchpad and featured on the landing page. Members can start purchasing ("minting") the NFT offering.

Duration: 1 month

Step 7: Physical Product Forging or Redemption

Opening of forging/redemption windows to the NFT holders. Holders can use this opportunity to obtain the physical element of the offering.

Duration: 1 month

Step 8: Manufacturing & Shipment

The manufacturer produces the products and implants NFC chips which are integrated with smart contracts (via NFTs). Then, delivery of the products to the owners’ door

Duration: 1-2 months