# Operational Workflow

## **Step 1: Opportunity Identification**

Brands or Designers engage in a preliminary conversation with Another-1 Team to get inspired and set out the general direction of the phygital offering.

## **Step 2: Partnership Formation**

Brands or Designers engage in a commercial contract with Another-1 Team to officially kick-start the project.

## **Step 3: Offering Conceptualization**

Another-1 will work in a joint effort with the brand to come up with a complete project dossier, including the following elements:

* Business Rationale
* Content & Digital Strategy
* Design/ Prototyping
* Utilities Design
* Technical Specifications
* Marketing & Sales Strategy
* On-going Community Management Strategy
* Budget & Implementation Timeline

Duration: 1-2 months

## **Step 4-A: Digital Content Production**

Another-1 will produce the digital content to be used in the phygital collection, including but not limited to:

* NFT (2D or 3D assets)
* Metaverse assets
* In-game assets
* Loyalty program
* AR/VR showroom
* Avatar

Duration: 1-2 months

## Step 4-B: Physical Content Prototyping

Partnering designers will work on the physical offering and coordinate with manufacturers to conduct feasibility studies and prototyping.

Duration: 1-2 months

## **Step 5: Marketing Campaign**

Another-1 will activate the marketing team to start the following activities

* Set up marketing campaign calendar according to the defined project strategy and timeline
* Activate KOLs
* Activate different social channels
* Activate raffles and contests
* Monitor engagement & refine strategies

Duration: 1-2 months

## **Step 6: Drop Offering**

The phygital collection will be listed on the ADO Launchpad and featured on the landing page.  Members can start purchasing ("minting") the NFT offering.

Duration: 1 month

## **Step 7: Physical Product Forging or Redemption**

Opening of forging/redemption windows to the NFT holders. Holders can use this opportunity to obtain the physical element of the offering.

Duration: 1 month

## **Step 8: Manufacturing & Shipment**

The manufacturer produces the products and implants NFC chips which are integrated with smart contracts (via NFTs). Then, delivery of the products to the owners’ door 

Duration: 1-2 months