Opportunities, Challenges & Solutions

Helping Phygital stakeholders capture market opportunities

Brands Could Deeper Their Connections

Many large brands and retailers have been dipping their toes into Metaverse and Phygital Fashion in the recent year, with many more lining up and planning to do so. But not all players on the market have the necessary resources to build everything from scratch: tapping into a new area requires require drastically different talent pool, technologies, and specific know-how.

Another-1 aims to provide these players with a one-stop and cost-effective solution to test out the new market potentials, without the need to make heavy investments or build teams from scratch. They can leverage all the readily available resources that Another-1 has aggregated from past successful projects.

Designers Should Be Empowered

Web3 lowers the entry barrier for young and emerging designers by democratizing the opportunity to gain exposure and by providing them with technologies that better protect their intellectual properties.

But most young and emerging designers don't necessarily have the access or means to actually adopt Web3 technologies. Another1 aims to provide them with a simple-to-use gateway to showcase their talents, where they can get financial rewards and gain opportunities to collaborate with brands and launch their phygital collections.

Collectors Need To Be Praised & Rewarded

Fashion enthusiasts are constantly looking for new collections and new experiences to help define their tastes and personalities. However, the market currently is not offering as much as they want and the collections are spread across different platforms.

Another-1 will provide them with a go-to platform to access the richest collection of phygital offerings. Not only that, they can get rewarded by "flexing" their collections, therefore monetizing the value they create in the ecosystem.

Web3 Communities Should Grow & Develop

Web3 native communities such as NFT projects, blockchain games, and Web3 event organizers are in constant search of new approaches to engage their target audience. These communities can offer more exciting and engaging experiences to their members by introducing real-life elements. The success of Pokemon-go, as well as the success of many games-& IP-related merchandise, have already proven that. But not all Web3 teams have the resources to execute and introduce phygital collections easily.

Another-1 can provide the expertise and necessary infrastructures for Web3 communities to launch their phygital collections in a hassle-free manner, and ultimately help them create more utilities and value for their community.

Last updated