DISCLAIMER:This is a preview of our protocol. All documentation here is still a work in progress.
Where PHYSICAL meets DIGITAL
Another-1 is the ultimate web3 luxury fashion platform built on Polygon, where users can build, collect, stake, and trade metaverse-ready digital fashion backed by NFC-authenticated physical goods.
Another-1 acts as a token-backed community launchpad, marketplace, and infrastructure for web3 fashion aficionados which encompasses a range of emerging technologies including Augmented & Virtual Reality, Omnichannel & Near Field Communication, Blockchain, and Immersive Experiences.
By repurposing fashion products via NFTs for metaverse interoperability; Another-1 serves as a one-stop shop for a new transcending asset class that merges realities to create a dynamic ecosystem of hypebeasts, designers, brands, and resellers secured on-chain.
The core mission is to engineer cutting-edge Phygital Fashion solutions that integrate the traditional fashion world and the Web3 sphere, a concept often referred to as 'phygital marketing.' This involves creating an immersive experience for traditional fashion stakeholders - including brands, designers, retailers, and customers - facilitating their transition to launch, collect, consume, and trade Phygital collectibles with ease and cost-effectiveness.
Simultaneously, we extend support to Web3 communities - such as NFT projects, blockchain games, and events - enabling them to infuse Phygital fashion elements into their offerings, thereby enhancing their digital creator profiles and overall digital identity.
This holistic strategy underlines the phygital insights gathered by Another-1 to develop complementary solutions, focusing on redefining the 'phygital plus' value proposition in the fashion industry.
Our Mission is to build innovative Phygital Fashion solutions that bridge the gap between traditional fashion and Web3. On the one hand, we help traditional fashion stakeholders (brands, designers, retailers, and consumers) easily and cost-effectively launch, collect, consume, and trade Phygital collectibles. On the other hand, we help Web3 communities (NFT projects, blockchain games, events) introduce Phygital fashion elements to their target audiences.
Our vision is to redefine the usage of Web3 and Phygital NFTs, transforming them from mere marketing stunts or speculative ventures into sustainable tools for businesses and end users to leverage the hidden value in these emerging technologies. This aligns with the phygital meaning - blending physical and digital landscapes to create an engaging, immersive experience.
The cornerstone of our technology revolves around a two-way NFC-enabled link that fuses the digital and physical realms. The suite of solutions offered by Another-1 includes scalable token-gated commerce to facilitate customer loyalty, harnessing the strengths of omnichannel marketing to deliver a seamless, personalized experience across various touchpoints. Our core technology allows:
Redeeming physical items through NFTs, opening up avenues of phygital retail.
Claiming NFTs and related digital assets via physical products, illustrating the phygital experience.
Rewarding NFT owners with digital assets, including tokens and POAPs, by scanning the embedded NFC chip in the physical product, showcasing the benefits of a robust customer loyalty platform.